Category structure
Organise products around meaningful shopping categories and searches.
A collection page
with a clearer purpose.
Illustrative SEO annotations connect useful content and product discovery.
clay & linenShop / Bag
HOME / CERAMICS / JUGSCeramic jugs.
Explore terracotta and stoneware jugs for serving and everyday display. Compare capacity, dimensions and care to find the right piece.
All jugs / Terracotta / Stoneware
How to care for ceramics / Explore matching bowls
- Content with a purposeA concise category introduction explains the range and helps shoppers compare products. Use language grounded in the actual collection.
- Navigation with contextDescriptive breadcrumbs and category labels clarify where the shopper is. Review filter URLs and indexation separately.
- Links that help the decisionConnect a relevant care guide and complementary categories with descriptive text. Avoid adding links solely for volume.
Illustrative store concept with AI-generated product imagery. Products, prices, delivery and returns are examples; no client relationship or measured result is claimed.
Make products easier to find
An online shop can have hundreds of pages, but more pages do not automatically mean better visibility. We focus on the structure and content that help search engines and shoppers understand your range.
Discuss my store's SEOSTART WITH A CONVERSATION
A plan around your business
Tell us about your current website, what you offer and what you’d like to achieve. We’ll use that information to outline an appropriate scope.
Any costs, deliverables and ongoing services are set out in your proposal.
Compare our website design and SEO packagesWhat we
focus on
Product content
Write useful, accurate descriptions that answer customer questions.
Technical shop review
Investigate filters, duplicates, indexing and product page accessibility.
Internal linking
Connect categories, products and helpful buying information.
Platform-aware planning
Discuss improvements that fit your current ecommerce platform.
Performance priorities
Review the customer journey and the technical factors affecting it.
Your questions, answered
How much does a website or SEO package cost?
Every business has different requirements. We prepare a quote around the pages, features and support you need. Any ongoing fees and third-party costs should be agreed before work begins.
How long does SEO take?
SEO is an ongoing process. The timeline depends on competition, your starting point and the changes needed. We agree measurable goals and review progress rather than promising a particular ranking or deadline.
Do I need to commit before speaking to you?
No. An initial conversation helps us understand what you need. Work starts only after you have reviewed and accepted a proposal.
Categories and products need different content.
For example, a collection page can explain the range and help customers choose, while a product page needs accurate specifications, variants and buying information. These are illustrative priorities; your review identifies the needs of your own store.
Explore our Shopify design and development service for store improvements, or our Shopify CRO audit for a focused review of the buying journey.
FOCUSED SHOPIFY REVIEWS
Choose the question
you need to answer.
A CRO audit investigates buying friction. An SEO audit reviews search foundations and content opportunities. A speed audit investigates performance causes. These are separate scopes; choose the review that matches your current concern.