SHOPIFY CONVERSION RATE OPTIMISATION
Find the friction between the first click and the final purchase. Our Shopify CRO audit turns a closer look at your store into a clear plan for improvement.
See what the audit includesYour store. Your customers. A focused plan.
FOUR WAYS TO MOVE FORWARD
Start with a focused review, investigate the whole funnel, or bring the improvements through to delivery. These GBP ranges guide your budget; we agree a written scope and quote before work begins.
Best suited to a first review of your core buying journey.
£349–£649 one-off / GBP
Indicative delivery: 4–6 working days.
Enquire about an Express audit ↗Best suited to stores with customer data and several points of friction.
£1,099–£2,199 one-off / GBP
Indicative delivery: 2–3 weeks.
Enquire about a Full-funnel audit ↗Best suited to stores that need help delivering agreed improvements.
£2,500–£5,000 project / GBP
Indicative delivery: 6–8 weeks.
Discuss audit + implementation ↗Best suited to stores ready for a sustained, evidence-led testing programme.
£1,299.99–£2,999.99 per month / GBP
Monthly scope and capacity agreed in advance.
Discuss ongoing CRO ↗No payment is taken through this page. We confirm availability, delivery dates, scope and any applicable VAT in your proposal. The catalogue, theme, markets and quality of existing data affect the quote. Testing tools, third-party apps and work outside the agreed scope are quoted separately.
FOLLOW THE WHOLE DECISION
We look at navigation, collection filters, search and empty results, with particular attention to the mobile journey.
We review imagery, variants, availability, price, delivery information and the position of the purchase action.
Basket totals, delivery surprises, form friction and supported payment routes are reviewed within your Shopify plan's limits.
For deeper packages, we assess available funnel data, tracking quality and behavioural evidence. Performance concerns become part of the priority list.
A REPORT YOU CAN ACT ON
Each finding connects the affected screen to a recommended change. We distinguish observed issues from ideas that need a controlled test, then order the work by likely impact, effort and confidence.
Your report can guide your own team or become the brief for an agreed implementation project.
SEE WHAT CRO CHANGES
Three simple design examples show the sort of improvements we investigate. Each is an illustrative concept, with a hypothesis to test against your own customer behaviour.
A shopper should understand the product, their options and the next step without hunting around the page.
What we measureProduct-page add-to-basket rate, then completed purchases and returns.
Make the total easy to understand before shoppers commit to checkout. Unanswered cost and delivery questions can interrupt the purchase.
What we measureBasket-to-checkout progression and completed orders, with margin as a guardrail.
Shipping calculated at checkout
ContinueWhen will it arrive?Estimated arrival: 2–3 working days
On a small screen, unnecessary steps feel bigger. A straightforward route lets customers concentrate on completing their order.
What we measureMobile checkout completion, validation errors and payment failures.
Checkout changes depend on your Shopify plan and supported checkout extensions. We review what your store can actually implement.
Before you can continue
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We turn these principles into recommendations for your products, customers and Shopify setup.
Enquire about my CRO audit ↗WHAT AN UPLIFT MEANS
A move from 2% to 2.4% conversion is a 20% relative uplift, or 0.4 percentage points. At 10,000 monthly sessions, that means 40 extra orders.
Explore a scenario using your own numbers. The uplift is an assumption you choose, not an estimated result from our audit.
Compare our CRO audit packages →200 orders becomes 240; £12,000 becomes £14,400.
Illustrative calculation at constant traffic and order value. Revenue is not profit; excludes refunds, costs, seasonality and any changes in traffic quality. No particular result is guaranteed.
A PRACTICAL REVIEW PROCESS
Share your URL, audience and the problems you want to solve. We agree the audit scope before getting started.
We start with the public storefront. If useful, we request limited analytics access or existing recordings to understand customer behaviour.
Receive your findings and priorities. Decide which improvements to implement and which ideas need testing first.
START WITH YOUR STORE
Tell us where shoppers get stuck, or let us help identify the questions worth investigating.
Looking for an initial overview instead? Request our free design, functionality and SEO report.
An enquiry only; no payment is taken. Scope, dates and any applicable VAT are confirmed in your proposal.
CHOOSE THE RIGHT STARTING POINT
If traffic is limited, begin with a usability review and the fundamentals of attracting the right visitors. A/B testing needs enough purchases and time to produce a useful result; we assess feasibility rather than promise a winner.
If tracking is unreliable, your store has a serious technical issue, or a redesign is already planned, we may recommend addressing that first. Share your context and we will help choose the appropriate scope.
Conversion rate optimisation examines how shoppers move through your store and what makes purchasing harder. It combines user experience reviews, customer evidence and measurable experiments.
Express and Full-funnel packages cover analysis and recommendations. Audit + implementation includes the changes agreed in your proposal. Ongoing CRO includes an agreed programme of optimisation and testing.
No. We begin with your public store. Any additional access is agreed through an appropriate limited access method; please never send passwords.
No particular uplift is guaranteed. The audit identifies opportunities and testable ideas. Outcomes depend on your traffic, products, customer needs and implementation.
The free report is an initial overview of design, functionality and SEO. The paid CRO audit focuses on the buying journey with a more detailed findings and priority report.
FOCUSED SHOPIFY REVIEWS
A CRO audit investigates buying friction. An SEO audit reviews search foundations and content opportunities. A speed audit investigates performance causes. These are separate scopes; choose the review that matches your current concern.