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OUR APPROACH

Our Website Design & SEO Process

From the first conversation to launch and ongoing improvement, follow a clear website design and SEO process.

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FROM CONVERSATION TO NEXT STEPS

Understand.
Build. Improve.

01
UnderstandYour business, customers and goals
02
BuildAgreed design, content and functionality
03
ImproveReview priorities and choose what comes next

From the first idea
to the next step.

Follow the milestones and see where your input fits. Documents below are illustrative examples.

  1. Understand your business

    Discuss the customers, priorities and purpose of your website. Share the essentials so the proposal answers the right brief.

    Tell us what you’re planning

  2. Agree the plan

    Review the proposed pages, features, responsibilities, cost and expected timings. Work begins after the proposal is accepted.

  3. Shape the structure

    A page plan and wireframe establish the hierarchy before the detailed visual design. Review the content flow and key actions.

  4. Review the design

    Discuss the visual direction, mobile experience and content. Collect feedback from the people responsible for approval.

  5. Prepare the launch

    Review agreed pages and interactions. Confirm the domain, hosting arrangements and approval to launch.

  6. Choose what comes next

    Where ongoing work is agreed, review priorities and evidence. Decide which improvements to make next.

Designed around
real customer needs

We start with what customers need to understand and the action you want them to take. That gives every page a purpose.

Tell us what you’re planning

Helpful things to bring

  • Your current website, if you have one
  • A short description of your business
  • The products or services you want to promote
  • Your goals, budget and any deadlines
  • Examples of styles you like

Clear milestones. Shared responsibilities.

  • Before work starts: review and accept the proposal, including scope, deliverables, costs, content responsibilities and expected timings.
  • During planning and design: provide the agreed brand assets and content, review the direction and collect feedback from the people who need to approve it.
  • Before launch: review the agreed pages, links and functionality; confirm approval to launch and the hosting and domain arrangements.
  • At handover: confirm access, editing responsibilities, any guidance and the ongoing support included in your agreement.

Content availability, feedback and third-party access can affect the schedule. Your project plan confirms the review points and responsibilities.

Explore our website design deliverables →